Strategic Execution Insights from the Front Lines
A Firsthand Account of Policy, Procedure,
and Software Innovation
The content herein is based on my own personal experience, observation, and analysis from personal execution, thru direct engagement with peers and interviews with ancillary participants involved in creating the de novo policies, procedures, and software – as strategic differentiators, for CBF a commercial real estate REIT. Executive team and guiding coalition were the main players during the initial roll-out of these strategies.
MCI Chatham Site: Legacy, Innovation, and Environmental Leadership
How Strategic Vision and Historic Preservation Positioned a Landmark for a New Era in Oceanographic Research
Bert Roberts, CEO of MCI, hired Robin to present their in-use site (acquired in the RCA M&A) as available to WHOI for the proposed world-class oceanography school location, the Cape Cod Commission and Woods Hole Oceanographic Institute were scouting.
The Chatham site's functional obsolescence was becoming clear since the wireless boom and ship to shore was pulling on the balance sheet of MCI's core business.
Robin did many things to move forward with this unique MCI asset despite political and corporate constraints.
She helped list it on the National Historical Register and secured MCI approval for an archeological dig that recovered ancient Indian artifacts at the lakeside parcels.
Robin contracted with local engineers to remove poles from the ocean floor of this historic Guillermo Marconi oceanfront wireless site to detract any potential environmental impact to the Chatham, Massachusetts, wetlands, and marsh area.
Preserving the property that communicated the Andridoria, Hindenburg, and Titanic disasters with cutting-edge technology in the early 1900s was the most beneficial and rewarding aspect of this endeavor.
Preserving the Signal
